TETWP, Tough Enough To Wear Pink, was founded in 2004 by survivor Terry Wheatley as a way of bringing the rodeo and western communities together to support a cause that has touched many of our lives.  Over $2 million has been raised for breast cancer charities, since the start of TETWP and in combination with Wrangler, Rodeos, and other events in the US and Canada. 

To find out more check out their website